Nudging café customers towards sustainability: How social norm messages influence the avoidance of to-go-cups.

Siepelmeyer, Henrik; Loschelder, David; Rubel, Julian; Fischer, Daniel

doi:10.17605/OSF.IO/NXURM

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Nudging café customers towards sustainability: How social norm messages influence the avoidance of to-go-cups.

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Description: We investigate the influence of signs employing social norm messages on café customers' purchase of coffee in to-go-cups.

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